MDC, a leading digital and intelligent communication service provider in China, keeps up with the digital economy trend. It focuses on three major business sectors covering telecomm and Internet areas to help enterprises optimize services and improve user experience.
The platforms include:
Digital Content Platform: holds the exclusive domestic agency rights for premium-grade German digital content specifically designed for relaxation and stress mitigation. Through the video platforms of the major three telecom operators in China, it directly caters to a broad spectrum of individual consumers.
Artificial Intelligence Marketing Platform: Employing advanced marketing methodologies such as signaling-based precision marketing and internet - driven marketing strategies, and harnessing the power of big data analytics and artificial intelligence for profound data mining and in-depth analysis, this platform substantially bolsters the marketing and promotional prowess for cloud-based services and value-added services provided by telecom operators. By effectively identifying and onboarding incremental users, it catalyzes substantial business expansion.
Digital Intelligence Communication Platform: Constructed upon the bedrock of emerging communication paradigms and technological capabilities, this platform proffers customized digital-intelligent solutions for both individual consumers and enterprises. For individual users, it furnishes personal communication assistant services, while for enterprises, it extends the Business Boost service, designed to unlock new business prospects and drive growth.
MDC serves as the only exclusive domestic representative for the VR content of Magic Horizons, a German firm. This content zeroes in on relaxation, stress alleviation, mental well-being, sleep-promoting meditation, and soothing healing. At present, the relaxation and stress-relieving videos are already live on the video platforms of China Mobile, China Unicom, and China Telecom, catering to individual users across the country.
1.VR Video
MDC's exclusive VR content has been successively integrated into the systems of China's three major telecom operators, providing services to individual users across the nation.
MDC has entered into a video content cooperation agreement with Migu Video, a subsidiary of China Mobile. As a result, the content is now available on both the Migu Video app and China Mobile Cloud VR platform.
2.Planar Video
MDC crafts high - definition planar video content. It offers premium video content to individual users through mobile apps, and to household users via IPTV and smart terminals.
It has entered into video content cooperation agreements with Unicom Video Technology. As a result, the content is available on Unicom IPTV and 5G Kuanshijie APP.
MDC has also partnered with Telecom Tianyi Video,now the content is launched on Tianyi Ultra HD APP.
3.Ambient Music
By creating a series of unique, professional, and scarce relaxation, stress - reduction, and mental-health-focused content, MDC perfectly combines 360º 3D environments with soothing background music. This integration of visuals and audio makes the images and music complement each other, resulting in classic works. Audiences can immerse themselves in a beautiful world of relaxation, facilitating spiritual healing.
Flexibly adopt corresponding marketing strategies according to different business needs. Through precise data analysis, identify the target user groups. Then, reach users through touchpoints such as telecom operators' text messages and internet media, achieving business promotion, user expansion, and other effects.
1.Data Factor from Telecommunication Network
Collaborate with telecom operators to develop signaling - based marketing services. Precisely analyze users' signaling data, formulate marketing strategies and promotion scripts, and promote operators' individual value - added services, such as communication assistant、personal calling cards, video CRBT, and other products. Continuously monitor and analyze key indicators, upgrade and optimize marketing strategies to enhance marketing effectiveness.
2.Data Factor from Internet
Create timely and relevant content based on product features and target audiences. Release this content through digital marketing service platforms like ByteDance Marketing Solutions and Tencent Advertising. Intuitively showcase the functional features, usage scenarios, and promotional activities of marketing products (such as CRBT and cloud services), attracting users' attention and encouraging subscriptions.
MDC has been deeply engaged in the field of value - added communication services for over two decades. It has built digital - intelligent platforms for both individuals and enterprises. By collaborating with telecom operators across multiple provinces in China, MDC offers personal communication management and business intelligence services.
1.Communication Assistant (for individuals)
The Communication Assistant is a 5G - enabled personal communication security service developed for mobile phone users. It encompasses services like Missed Call Reminder, Intelligent Answering, and Voice Messaging. These services are delivered to users via SMS or WeChat, catering to users' needs to ensure they never miss important call information.
2.Business Boost Service (for enterprises)
Business Boost Service is an enterprise - level communication service that integrates IMS network, AI, mobile Internet and other technologies. As an innovative landline product, it is dedicated to enriching and meeting the business communication needs of organizations in mobile office scenarios.
Visual Version: Before a call, it pushes video business cards. During the call, the voice IVR navigation is upgraded to IVVR video navigation. After the call ends, 5G messages are sent upon hanging up. This enables video playback throughout the call process and the dissemination of multimedia messages. It helps enterprises enhance their corporate image, boost publicity, promote marketing conversion, improve customer service efficiency, and increase customer satisfaction.
Navigation Version: It creates a new voice traffic entrance for service - or window - oriented organizations. When enterprise members make outbound calls, the switchboard number is uniformly displayed externally. When incoming calls are received, enterprise members can be identified through intelligent voice interaction and then transferred to mobile phones for answering. Callers can also press keys to transfer the call to the corresponding landline or mobile phone for answering, or play voice messages.
Calling-Card & Hangup-SMS Version: This is a basic function of the Business Boost Service product. Leveraging the incoming and outgoing call scenarios, it specifically disseminates pre - set flash message business cards and post - call hanging - up messages. This aids clients in conducting publicity and display, as well as providing subsequent extended services.